Rohaj Shop
A growing lifestyle eCommerce store offering a curated selection of hair care, body care, home organisers, and comfort essentials, with an active presence across Instagram, Facebook, and TikTok.
Brand Overview
Brand
Rohaj Shop
Industry
Lifestyle & Beauty eCommerce
Subscribers
27K
Duration
4 months
+176%
Flow Revenue Growth in 4 months
Goals
Convert TikTok and Instagram traffic into email and SMS subscribers
Increase the number of customers purchasing across multiple product categories
Reduce cart abandonment across a broad product catalogue
Build a consistent revenue engine independent of paid social spend
The Challenge
Rohaj Shop was generating strong traffic through social media content but had no system in place to capture and retain that audience through owned channels. With a wide product catalogue spanning hair care, body care, organisers, and comfort products, there was a significant opportunity to guide customers toward complementary items and increase the lifetime value of each buyer.
Our Solution
We implemented a pop-up and lead capture strategy that turned social visitors into email and SMS subscribers. We built a welcome flow that introduced new subscribers to Rohaj Shop's key product categories with personalised recommendations based on browsing behaviour. An abandoned cart flow was deployed with a three-step sequence including social proof and a time-sensitive incentive. We also built a cross-category upsell flow to introduce hair care buyers to body care products and vice versa.
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Key Results
+176%
Flow Revenue
+33%
Repeat Purchase Rate
+$27
Customer LTV
6 weeks
Time to ROI
Before working together, our email list was basically just sitting there doing nothing. Now it is one of our most consistent revenue channels. The cross-sell flows in particular have been incredible for getting customers to try more of what we offer.
Hana R.
Founder, Rohaj ShopMore Details
The cross-category strategy proved to be one of the most impactful elements of our work with Rohaj Shop. By analysing purchase patterns, we identified that customers who bought hair care accessories were highly likely to purchase body care products within 30 days if introduced to the range through email. We built automated sequences around these natural purchase journeys, which increased multi-category buyers by 38% within the first two months. The abandoned cart flow alone recovered over $9K in its first 30 days of being live.