Glow Botanics
An organic skincare brand focused on clean beauty products made from sustainably sourced botanical ingredients, with a loyal community of eco-conscious consumers.
Brand Overview
Brand
Glow Botanics
Industry
Skincare DTC
Subscribers
62K
Duration
4 months
+189%
Flow Revenue Growth in 4 months
Goals
Maximize flow revenue with lifecycle automation
Increase repeat purchase rate
Boost customer lifetime value
Recover abandoned browse sessions
The Challenge
Glow Botanics had a basic welcome email and abandoned cart flow, but was leaving significant revenue on the table with no post-purchase, browse abandonment, or win-back sequences.
Our Solution
We audited their existing setup, rebuilt their welcome series from scratch, and deployed 11 new flows including post-purchase education, replenishment reminders, and a sunset sequence.
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Key Results
+189%
Flow Revenue
+34%
Repeat Purchase Rate
+$42
Customer LTV
6 weeks
Time to ROI
"The Ehaby team doesn't just execute, they strategize. Every recommendation is backed by data and experience. They've become an extension of our marketing team, and our email revenue has grown 3x since partnering with them."
James L.
Founder, Glow BotanicsMore Details
We developed a skincare-specific lifecycle strategy that educated customers on proper product usage, driving repeat purchases through timed replenishment reminders. Our browse abandonment flow recovered an additional $8K/month, and the win-back sequence reactivated 2,400 lapsed customers in the first quarter.