Adam & Westcott
A premium men's fashion brand offering timeless apparel and accessories including leather belts, classic watches, shirts, shoes, and bags, built around the philosophy that true style is felt in the fabric, not the logo.
Brand Overview
Brand
Adam & Westcott
Industry
Men's Fashion eCommerce
Subscribers
15K
Duration
5 months
+231%
Flow Revenue Growth in 5 months
Goals
Build a loyal subscriber base from a large but unengaged email list
Create a premium email experience that matched the brand's elevated aesthetic
Increase average order value through accessory bundling and upsell sequences
Drive repeat purchases across seasonal collections and new arrivals
The Challenge
Adam & Westcott had a substantial email list but very low engagement. Subscribers were not opening emails, click rates were poor, and revenue from the email channel was minimal. The brand had no automated flows beyond a basic welcome email, and their campaigns were infrequent and inconsistent in tone and quality.
Our Solution
We began with a full list re-engagement campaign to clean and reactivate their subscriber base before rebuilding the entire email programme from the ground up. We developed a premium welcome series that reflected the brand's sophisticated aesthetic and introduced new subscribers to the Adam & Westcott philosophy. We then deployed flows for abandoned cart, browse abandonment, post-purchase upsell, and seasonal new arrival announcements, supported by an SMS channel for flash sale and Father's Day promotions.
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Key Results
+231%
Flow Revenue
+39%
Repeat Purchase Rate
+$63
Customer LTV
5 weeks
Time to ROI
Our email programme had been underperforming for a long time. The team came in, cleaned everything up, and rebuilt it properly. Within a few months, email became our second highest revenue channel. The quality of the copy and design matched exactly what we were going for.
Corrie
Founder, Adam & WestcottMore Details
One of the most significant wins for Adam & Westcott came from the accessory upsell flow. After a customer purchased a belt or shirt, an automated sequence introduced complementary products such as matching wallets, watches, or shoes. This flow increased average order value by 31% among customers who engaged with it. The re-engagement campaign successfully reactivated 4,200 lapsed subscribers, many of whom went on to make purchases within the following 60 days. The Father's Day SMS campaign drove their highest single-day revenue on record at the time of launch.