Archetype Athletic
A performance-driven men's activewear brand delivering premium training shorts, tops, windbreakers, and hoodies designed for maximum mobility, comfort, and gym-to-street style, with a loyal following across YouTube and TikTok.
Brand Overview
Brand
Archetype Athletic
Industry
Athletic Apparel eCommerce
Subscribers
38K
Duration
4 months
+209%
Flow Revenue Growth in 4 months
Goals
Convert a large social following into an owned email and SMS audience
Drive urgency around new product drops and restocks
Increase repeat purchase rate among existing customers
Reduce revenue dependency on paid advertising
The Challenge
Archetype Athletic had built an impressive organic following across TikTok and YouTube but was almost entirely dependent on these platforms to drive sales. There was no email or SMS infrastructure in place to own the relationship with their audience. New product drops were announced only through social media, meaning a large portion of their community was missing out on launch communications.
Our Solution
We built a lead capture system that converted social followers into email and SMS subscribers through an exclusive early-access offer. We launched a welcome flow that tapped into the brand's aspirational training culture, followed by a new drop notification system via SMS that created urgency and drove strong launch-day revenue. Post-purchase flows focused on training content, community-building, and upselling into complementary items within the range. A restock alert flow was also implemented to recover customers who had previously viewed out-of-stock items.
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Key Results
+209%
Flow Revenue
+44%
Repeat Purchase Rate
+$49
Customer LTV
4 weeks
Time to ROI
We were leaving so much money on the table by only posting on social. Now every new drop is backed by a full email and SMS push that starts generating revenue the moment it goes live. The repeat purchase rate improvement has been massive for us.
Marcus T.
Founder, Archetype AthleticMore Details
The new drop SMS and email flow became the most impactful asset we built for Archetype Athletic. Each new product launch was now supported by a pre-launch teaser sequence, a launch day notification, and a follow-up email for those who had not yet opened the initial message. This three-step sequence consistently generated over 30% of each new product's first-week revenue within the first 24 hours of going live. The restock alert flow also proved exceptionally valuable, with a conversion rate of 19% among subscribers who had previously viewed sold-out products.