Halo & Luna Cosmetics

A luxury body care brand combining rare superfood ingredients with Manuka honey formulations and sensorial packaging, positioning skincare as a transformative daily ritual for wellness-focused consumers.

Brand Overview

+264%

Flow Revenue Growth in 3 months

Goals

Build brand awareness and educate customers on unique superfood ingredients

Convert a high volume of social traffic into email subscribers

Reduce first-purchase hesitation with trust-building automation

Establish a premium post-purchase experience that drives loyalty

The Challenge

As a newly launched luxury skincare brand, Halo & Luna Cosmetics had strong visual branding and a compelling product story, but lacked the email infrastructure to convert curious visitors into confident buyers. There were no flows to educate potential customers about their rare ingredient formulations, and no post-purchase journey to reinforce the premium experience and encourage repeat purchasing.

Our Solution

We built a brand-forward welcome series that told the story of Halo & Luna's philosophy, highlighting the science behind their superfood ingredients and the sensorial experience their products deliver. We deployed a browse abandonment flow designed to gently re-engage visitors who had shown interest but not yet committed, and created a post-purchase sequence focused on ritual education, ingredient deep-dives, and cross-sell recommendations. SMS was integrated as a high-impact channel for new launch announcements and limited-edition drops.

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Key Results

+264%

Flow Revenue

+47%

Repeat Purchase Rate

+$56

Customer LTV

4 weeks

Time to ROI

We came in as a brand new business with no email system at all. Within weeks, we had a full suite of flows that felt completely on-brand and were already generating real revenue. The speed and quality of execution was outstanding.

John W.

Founder, Halo & Luna Cosmetics

More Details

Given the premium price point of Halo & Luna's products, we focused heavily on building trust before asking for the sale. The welcome series included ingredient education content, founder story messaging, and early-access offers that made new subscribers feel like insiders. The browse abandonment flow was crafted with elevated copywriting to match the brand's luxury tone, and converted at a rate significantly above industry benchmarks. In the first quarter alone, the post-purchase cross-sell sequence introduced over 1,800 customers to a second product from the range.