The Herbal Scoop
A Black-owned, woman-owned organic herbal tea brand based in Narrowsburg, NY, crafting small-batch wellness blends for stress, immunity, digestion, and energy that ship to all 50 states.
Brand Overview
Brand
The Herbal Scoop
Industry
Wellness & Herbal Products
Subscribers
18K
Duration
4 months
+193%
Flow Revenue Growth in 4 months
Goals
Build an engaged email list from their growing social following
Educate new subscribers on the benefits of herbal wellness
Drive consistent online revenue beyond their in-store foot traffic
Increase average order value through cross-sell and bundle offers
The Challenge
The Herbal Scoop had a passionate and engaged community online but had not translated that energy into a structured email marketing system. Most revenue was driven by in-store visits and occasional social media posts. There were no automated flows to welcome new subscribers, recover lost carts, or guide customers toward the right blends for their wellness goals.
Our Solution
We designed a benefit-led welcome series that helped new subscribers discover the right herbal blends for their individual needs, from stress support to digestion and sleep. We implemented a quiz-based segmentation strategy to personalise follow-up sequences, and built out flows for abandoned cart recovery, post-purchase cross-sell, and a seasonal campaign calendar aligned with wellness moments throughout the year.
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Key Results
+193%
Flow Revenue
+29%
Repeat Purchase Rate
+$31
Customer LTV
5 weeks
Time to ROI
Our email list had been sitting there unused for so long. Once the flows went live, it felt like we unlocked a whole new revenue channel. Customers are actually discovering new blends they love and coming back for more.
Kendra Payne
Founder, The Herbal ScoopMore Details
Personalisation was at the heart of our strategy for The Herbal Scoop. By segmenting subscribers based on their wellness goals, we were able to deliver highly relevant content that felt like a recommendation from a trusted herbalist rather than a marketing email. The cross-sell flow introduced customers to complementary blends within their first 30 days, increasing average order value by 22%. The seasonal campaign calendar around moments like New Year wellness goals and winter immunity boosting drove the brand's highest-ever single-month online revenue during the campaign period.