Email Design Trends for eCommerce in 2026
From dark mode optimization to interactive elements, these design trends are driving higher engagement and conversions this year.
Design
Flows & Automation
Win-Back Campaigns That Actually Win Back Customers
Re-engaging lapsed customers is cheaper than acquiring new ones. Here’s our step-by-step guide to building a win-back flow that works.
Optimization
A/B Testing Emails: What to Test First for Maximum Impact
Subject lines? Send times? CTAs? We rank the highest-impact A/B tests based on data from 500+ campaigns we’ve managed.
Strategy
The Real Cost of Ignoring Email Marketing in 2026
Most eCommerce brands leave 30-40% of potential revenue on the table. We break down the numbers and show you what
Segmentation
Klaviyo Segmentation: 7 Segments Every DTC Brand Needs
Stop sending the same email to everyone. These seven segments will dramatically improve your open rates, click rates, and revenue
Featured
How to Build a Welcome Flow That Converts at 45%+
Your welcome series is the highest-revenue automation you’ll ever build. Here’s our proven framework for turning new subscribers into loyal